Selected Work
Research-led UX projects focused on behavioural insight, decision-making, onboarding, accessibility, and interaction clarity.
Projects range from conceptual product design to data-informed UX analysis, with a strong focus on process, structure, and user understanding.
Current projects
Jan·12·2026
UX Strategy
Dec·16·2025
User Research
Oct·06·2025
User Flow
process
Rather than starting with screens, I begin by identifying where people feel confused, overwhelmed, uncertain, or disconnected within a product experience.
From there, the process becomes one of simplifying structure, clarifying decisions, and reducing unnecessary friction.
principles
- understanding before designing
- research as structured observation
- systems over screens
- clarity over complexity
- accessibility as foundation, not feature
- journeys as friction mapping
- prototypes as visible hypotheses
Latest Notes
View Archive [ -> ]
-
The UX industry loves words like empathy, deep understanding, hidden needs, and human-centered design. Most of them sound good. The… Read more.
3–4 minutes -
Design thinking is often taught like a special innovation method. It gets wrapped in diagrams, stages, and language that makes… Read more.
3–4 minutes -
Or: Why UX sometimes sounds more complicated than it is I started noticing something during my UX course. The more… Read more.
3–5 minutes
“I think it has been fantastic working with you. You are truly an incredible resource, and I really saw how hard you worked – not only with the coursework, but also in how you absorbed all the information about good and effective collaboration and put it into practice.”
-Erica Öberg-Rossing
Katze Designs 